Can Accidents Be Reduced to Zero?

Can a helicopter operator cut accidents to zero? Bristow Group aims to find out. Spurred by fatal accidents in 2004 and 2005 that took six lives and wrecked two aircraft, senior management of the company that owns Air Logistics and Bristow Eastern Hemisphere developed a program to change its culture. The objective is to “quit looking at this as ‘a dangerous business and stuff happens,’” Bristow President and CEO Bill Chiles told   Rotor & Wing. Dubbed Target Zero, the program aims to eliminate all accidents—air, ground, and industrial—by, among other things, engaging every employee from the top down to take a personal stake in speaking up for safe practices at the moment they see a potential problem. The program, which was launched with a series of two-day workshops at Bristow sites around the world, is the latest evolution of safety advances undertaken by the offshore drilling and offshore helicopter communities. For related news